From Mashable
Viewers of the 2012 BET Hip Hop Awards generated 2.6 million interactions (tweets, retweets, hashtags, etc) on Twitter on Tuesday night, 70% of which came from mobile devices.
Compare that to the percentage of mobile Twitter use of other 2012 award shows — MTV Movie Awards at 51%, Emmys at 48% and Oscars at 44%; and you see that the BET Hip Hop Awards viewers clearly lean toward mobile technology as opposed to a traditional computer.
Why do you think that is?
Head to Mashable to see a Trendrr infographic about this week’s BET Hip Hop Awards show.
